Enterprise Mission: happy, happy life

　　Happy, happy life is to strive to create a harmonious and comfortable, confidence respect, civilized and healthy, effective communication and working environment so that employees feel happy and full of passion, full of energy, dedication to their work, with a positive mentality to do something meaningful from which to enjoy the work fun, harvest Achievement honor, realize their own values, feelings of happiness in life.

　　Vision: adhere to old, to create wealth and contribute to culture

　　Vision is the ideal state of the company's future development, like the lighthouse on the ship, for all business activities and cultural behavior group companies play a guiding role.
Long insisted that the cause of the pursuit of the ideal goal, to operate a century shop; have Huan of philosophy; the situation; integrity first; people-oriented. Giving companies an eternal life.
Wealth creation is complete social and individual needs; to have a stable market; leading technology; advanced services; class management. Giving companies a healthy body.　

　Contribution is to demonstrate the concept of culture, social responsibility, to build a family culture; to have a cultural heritage (tradition), emotional management (spirit), harmonious unity (inclusive), the collective wisdom (team). Giving companies a noble soul.

　　Core values: Huan

　　"Hill and mountain phase and when the hills above the mountains, called Huan." In "Huan" interpretation, we can feel the influence of Chinese traditional culture. 峘 from the etymology, meaning "hill and mountain phase and the hills above the mountain", from the structural analysis of Chinese characters, no other side is interactive, space or time constantly said, erected beside the heart as a constant, to show perseverance has lasting meaning to the mountain as the best side of 峘 sense, there are mountain connected, connected Shanhai, broad world trend, with "Huan" corporate names are also given the cultural heritage and core values broad.

　　Core spirit of enterprise: a strong self-confidence, innovation Zhiyuan, steadfast integrity

　　Strong and confident, highlighting the strong style：In traditional Chinese culture, through a kind of energetic and talented, strong and confident, enterprising spirit. "Book of Changes" says: "Heaven, the gentleman to self-improvement." "The Analects" Yiyun:. "Guests can not not Hony, long way to go benevolence to their responsibility, not a heavy almost dying, do not have far peace! "these are precisely the Chinese nation strong and confident and aggressive spirit of highly summarized.

　　Innovation Zhi Yuan, build eternal Excellence:Innovation is the soul, is the fundamental driving force for sustainable development. Innovative concept of enterprises from the Chinese traditional culture contingency thinking, which emphasizes the changing of things, people should be based on the change of things, good situation, seize the opportunity, according to local conditions, make the best use, flexibility, and thus to achieve their intended target.

　　Pragmatic integrity, shaping corporate soul:"Integrity" is the traditional moral core of Chinese enterprises, is China's ancient social business is an important economic activity in the operating guidelines. "Integrity" is the true intention no jump, keep re-Connaught. Song Confucian Zhou in the "pass book" wrote: "Honesty who saint of the"; the importance of "Honesty five permanent members, the source of hundred lines also" shows that the "integrity" of the word, it is a person the conduct themselves in society of the country, it is the basic premise of business and development.

　　Corporate behavior standards: there is a system not just a system, there is competition is not intensify contradictions, there are indicators do not emphasize Index

　　Business regulations as objectivity constraints should be duly implemented and improved, but the "harmony and balance" more should come from subjective constraints.Equality, respect, gratitude, dedication to moral and spiritual formation of enterprise groups virtually self-discipline, forming a system is not only the system, it does not deal with the problem in a single method of rewards and punishments, from the heart and keep; there is competition is not intensify contradictions of working conditions , reaching from the heart and dry purposes; there are indicators do not emphasize performance evaluation standard indicators, showing the mind and desire from the heart for the sake of.

　　Enterprise Distribution policy: full increase, focused, in various forms, step by step

　　Implement the "full increase, focused, forms, step by step," the distribution system, through wages, bonuses, welfare card, clothing, housing, cars, and then learning subsidies, supplementary medical insurance to improve the treatment of employees, the Compensation and Benefits combined, caring staff, both consider the overall improvement of the team's award also highlights the contributing employees, changed the original just to eat the same big pot or heavy business, dilute the spirit of the distribution system, to achieve a comprehensive and unified personality.

　　An important part of a culture of entrepreneurship: collective wedding month

　　Held annually for young employees collective wedding, which is to promote the company as a corporate "home" cultural construction is an important initiative. The average age of employees is 32 years old and younger employees more, and most of his home in the field, Marriage flawless manage, the company has always insisted from the staff to help solve Marriage, start a family and other personal affairs, to create conditions for them, good facts so that they will truly feel the warmth and caring company. Each collective wedding ceremony, the company has set up a preparatory group, every aspect of the wedding arrangements for the person responsible to ensure the smooth conduct of the grand wedding. Collective wedding ceremony by the majority of young employees and their relatives are welcome and praise, and enhance the cohesion of the corporate culture and identity of employees, the close relationship between such enterprises and employees, the company has become a source of innovation and development and motivation.
 

Enterprise "home" culture unrelated family connection: Assets and Equity settings

The corporate capital as a business of blood, with shares in the enterprise, is integrated into the business of blood. Just have that and have a kinship between enterprise and the shareholders of contact. (To promote the implementation of employees within the enterprise certain number of years of work, considering the size of the contribution, the ability to enjoy and have the authority and responsibility of the enterprise shares)

That is, through this concept and practice, to reach a new non-family, blood family, blood relationship is established. Making it closer to "home" special function and role, for entrepreneurs with the practical implementation of the cultural construction of a reliable basis, management can achieve excellent results.